Rank: Moderator
#1 Posted : Monday, June 22, 2020 11:29:25 AM(UTC)
XBOX ANNOUNCEMENT


Bringing More Players Into Our Gaming Vision
by Phil Spencer, Head of Xbox
Jun 22, 2020 @ 11:30am
https://news.xbox.com/en-us/2020/06/22/bringing-more-players-into-our-gaming-vision/

Quote:
For us at Xbox, the player is at the center of the gaming experience, always. It’s our responsibility to make sure great games and related experiences go to meet players wherever they are. Our priority and focus is on the world-class content being made by our 15 Xbox Game Studios, the evolution of Xbox Game Pass, the launch of Xbox Series X, and the global opportunity to play anywhere with Project xCloud.

Bringing that vision to life, for as many people as possible, will see us working with different partners, platforms, and communities for years to come. It will also see us adjusting our strategy to best serve players wherever they gather daily, which includes the category of livestreaming. We’re grateful for the collective work from the Mixer community in creating a welcoming, supportive, and positive place from day one.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the service for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences we want to deliver to gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming.


Beginning today, Facebook Gaming will make it easy for anyone in the Mixer community to join, if they choose to do so. We will work to transition the Mixer community over the next few weeks. Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming. For Mixer Partners, streamers, and viewers, we expect you’ll have many questions – you can find more details on how we will support the transition to Facebook Gaming on the Mixer blog here.

Transitioning the Mixer community is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to Facebook, where every month more than 700 million people play a game, watch a gaming video, or interact in a gaming Group.

Continued Focus on the Future of Xbox

Everything we’ve done to date at Xbox has been to meet players where they are and reduce the friction between curiosity and play as much as possible. Making it easy for players to discover and play games wherever they are creates new, viable pathways for developers to reach new players and to be rewarded for new ideas. This is where our work can make the widest impact.

Key to this vision is our Project xCloud technology, which we see delivering games to all kinds of screens and windows in your life, including those on Facebook. Gaming is already part of our social fabric, and Project xCloud can take you from discussing a new game – whether it’s a funny in-game moment posted by a friend, an ad, or an ongoing stream – directly to playing it. In the future, through the power of Xbox Live and Project xCloud, we see there being just one click between “I’m watching” and “I’m playing.”

In the meantime, we will continue to invest time, energy, and resources to bring Project xCloud to global scale through Azure. We’re always testing new features and learning, and we’re excited to explore further as we look to debut click-to-play scenarios within the Facebook Gaming and Instagram communities.

Mixer Technology Across Microsoft

Gaming has always pushed technology forward. Livestreaming services, like Mixer, have pioneered a new level of interactive experiences at scale, born from the simple fact that players drive the action in a game. Although the Mixer community will be able to transition to Facebook Gaming, the innovative technology that powered the platform will stay with and live on across Microsoft.

Microsoft Teams will leverage Mixer’s deep investments in ultra-low latency video streaming, real-time interactivity, and video distribution technology to accelerate our ability to support a variety of video-first, virtual experiences from meetings to live events to other broadcast scenarios. Applying these fan-centric capabilities to new productivity experiences will create immersive ways for Teams to empower people, teams, and organizations to better engage in virtual gatherings at work and school.

At Xbox, as we focus on bringing great games and experiences to more people around the world, we look forward to meeting new and even bigger communities as they gather around their favorite games.

Edited by user Monday, June 22, 2020 11:44:17 AM(UTC)  | Reason: Not specified

Rank: Moderator
#2 Posted : Monday, June 22, 2020 11:33:16 AM(UTC)
MIXER ANNOUNCEMENT


https://twitter.com/WatchMixer/status/1275134189738713088
Quote:
Mixer Partners, streamers, and community - today, we've got some very big news for you. While we’ve decided to close the operations side of Mixer, we're officially partnering with @FacebookGaming and we're cordially inviting all of you to join.



The Next Step for Mixer
By Mixer Team posted on June 22, 2020 at 11:30 am
https://blog.mixer.com/2020/06/22/the-next-step-for-mixer/


Quote:
From the beginning, Mixer has been about creating the most engaging and interactive livestreaming experience. We set out to help streamers build great communities based on deep engagement with their audience. You all have been amazing throughout this journey – the Mixer community has focused on creating welcoming and inclusive communities, and you should be proud of what you have accomplished together.

Ultimately, the success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible. It became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and experiences that Microsoft and Xbox want to deliver for gamers now, so we’ve decided to close the operations side of Mixer and help the community transition to a new platform. To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming. This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming.

The Facebook Gaming team and Creators will help expand the vision that Mixer has always held around community and building a platform that is inclusive and supportive of each other. For Mixer’s streamers, this opens up the opportunity to reach the vast audience of one of the world’s fastest growing streaming platforms. Every month, more than 700 million people play a game, watch a gaming video or interact in a gaming Group on Facebook. For Facebook Gaming’s Creators, this brings the ability to partner closely with the Xbox ecosystem, including future opportunities around Xbox Game Pass, Project xCloud and more.

Facebook Gaming is making it easy for everyone in the Mixer community to join, if they choose to do so:

Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match all existing Partner agreements as closely as possible. Mixer Partners will receive an update from Mixer today on how to kickoff the sign-up process.

Streamers participating in Mixer’s open monetization program will be granted eligibility for the Facebook Gaming Level Up Program, where you can continue to grow and monetize your streams. Facebook Gaming will also fast-track onboarding for eligible streamers.

We encourage all Mixer viewers to spend their remaining Embers and Sparks to help support your favorite Mixer Partners and streamers. Mixer Partners will receive double-payment for all of their earnings in the month of June – so your support of Embers, Sparks and channel subscriptions for Mixer Partners will go even further during the rest of this month.
Viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit as a thank you for your engagement on the platform. Details on what you can expect can be found at this FAQ.

The Mixer service will continue to run through July 22, 2020. After that, Mixer.com will redirect to fb.gg, Facebook’s desktop home for gaming video, Mixer broadcasting on Xbox One will be temporarily disabled and the Mixer apps will notify or redirect viewers to continue watching their favorite streamers at Facebook Gaming.
For more details on what this means for you, check out this FAQ.

Thank you, Mixer community, for your engagement and passion on this journey. We have accomplished so much together, and we want to thank you all – Partners, streamers, moderators and viewers. And we hope to see your continued positive, welcoming and inclusive ideals continue on at Facebook Gaming.

Edited by user Monday, June 22, 2020 11:44:34 AM(UTC)  | Reason: Not specified

Rank: Moderator
#3 Posted : Monday, June 22, 2020 11:38:06 AM(UTC)
FACEBOOK GAMING ANNOUNCEMENT


https://twitter.com/FacebookGaming/status/1275134324912750592

Quote:
No matter where you choose to stream, the world is better with your gaming content in it. As the operations side of @WatchMixer is closing, we are inviting the Mixer Community to #FacebookGaming. More details: https://fb.me/mixerfbg


Welcoming the Mixer Community to Facebook Gaming
June 22, 2020 by Leo Olebe
https://www.facebook.com/fbgaminghome/blog/welcome-mixer-facebook-gaming

Quote:
Mixer is made up of highly talented streamers and passionate fans, and we have a ton of admiration for what their community has built over the years. Following Microsoft’s decision to close the operations side of Mixer, we’ve partnered to give the Mixer community the option to transition to Facebook Gaming.

We believe in building welcoming gaming experiences where creators can thrive, and we’re proud to invite everyone in the Mixer community to Facebook Gaming.

Before getting into the details, if there’s one thing we want all Mixer streamers to know, it’s this: the world deserves your gaming content no matter where you choose to stream. Keep doing what you love, keep building inclusive gaming communities and keep chasing your dream. We know you have choices, and it’s up to you to decide whether to stream on Facebook Gaming. We’d be honored to have you join us.

Here’s what we’re teaming up with Microsoft on:

We’re offering partner status and benefits for Mixer Partners to continue streaming on Facebook Gaming
After onboarding, Mixer Partners will be granted partner status with Facebook Gaming, and we’ll match partner agreements as closely as possible. We want to maintain as much consistency as we can for Mixer Partners during this change, and we’ll do everything we can to make the transition as easy as possible for those who decide to make the switch. Starting today, all Mixer Partners will receive an update from Mixer to kick off the transition process. Mixer Partners can also visit fb.gg/mixer on desktop and follow the prompts for a smooth onboarding.

All Facebook Gaming Partner benefits become Mixer Partner benefits, including:
Exclusive early access to new streaming features and tools
Getting early access means getting a say in what we build, which is closely paired with #2...

Direct line of feedback to the product & engineering team
One thing Mixer and Facebook Gaming have in common is a strong feedback culture. It’s common for streamers on both platforms to share input with engineers, product managers, and partner managers on a daily basis. With Facebook Gaming, your voice matters. A lot.

Partner-only invites to Facebook Gaming events
With COVID-19 we realize this perk isn’t as cool as it used to be, but “events” now also mean digital events; we can’t wait to meet you in person when the time comes.

Monetization via Stars, Fan Subscriptions and Ads
We want to be a platform where you can reliably earn a living from what you love to do, so this one is really important.

Access to Facebook’s support team
We’re in this together, so we want to make sure you get the support you need from the Facebook Gaming team, as well as our customized support site at fb.gg/support

We’re also excited about the opportunities this opens up for all Facebook Gaming creators to work closely with the Xbox ecosystem, including future opportunities around Xbox Game Pass, Project xCloud and more. We’ll have more to share on that front soon.

We’re inviting all streamers from Mixer’s open monetization program to our Level Up Program.
We’re working with Microsoft to invite streamers participating in Mixer’s open monetization program to join our Level Up Program. We’re also going to fast-track the onboarding for eligible streamers. Level Up provides a variety of monetization options, and many of our Partners have come from the Level Up program. Streamers can earn money through Stars (similar to Mixer Embers) and unlock Fan Subscriptions (our version of Mixer channel subscriptions). All Mixer streamers can visit fb.gg/mixer on desktop, connect their Mixer account, and follow the prompts to check Level Up eligibility.

We’ll help fans follow and continue watching Mixer streamers on Facebook Gaming
Fans of Mixer streamers will find a welcoming community on Facebook Gaming. We’ll have lots more in the coming weeks, including a few special welcome packs for viewers who visit from Mixer.com.
Even though there are similarities in streaming across all platforms, there will no doubt be a learning curve. As Mixer streamers come on board, we’ll continue to listen, and we can’t wait to learn from you.

We’re excited to build a livestreaming platform where the best creators are united together to build awesome gaming communities. As we like to say at Facebook, this journey is 1% finished. We’re thrilled to have the Mixer community on the journey with us.

For more details, head over to the Mixer.com blog & FAQ.

Edited by user Monday, June 22, 2020 11:44:53 AM(UTC)  | Reason: Not specified

Rank: Moderator
#4 Posted : Tuesday, July 14, 2020 7:07:18 PM(UTC)
Phil Spencer: “I don't have any regrets about Mixer”
Xbox chief discusses what the Mixer closure means for its strategy
Christopher Dring
Head of Games B2B
Monday 13th July 2020
https://www.gamesindustry.biz/articles/2020-07-13-phil-spencer-i-dont-have-any-regrets-about-mixer

Quote:
"I don't have regrets. You make decisions with the best information you have at the time, you apply your best effort, and we're in a creative industry. We are in a hits-driven industry. And if we get into this space that we get afraid of disappointment that we won't achieve what we're trying to achieve as an organisation... I think it's fundamental to us that we're not afraid of trying things that might not work. And that is just the art of making video games, and frankly game platforms."

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