Originally Posted by: KOG7777 
Do you realize that a lot of car makers now WANT to have their new cars in big games because it's a great publicity tool? This will be especially true with cars like the new Supra where a percentage of the player base might actually be able to afford one. So how would anyone in their right minds at Toyota want to license their cars (like the new Supra) to a game and then only allow 10 players to have it? That's.... counterproductive to the whole idea of promotion via licensing. They'd want everyone to play with it, enjoy it, mess with it, love it, and then go out and try to buy a real one.
All I can is..... SMDH.
My statements are all hypothetical and meant to try to explain to you that Manufacturers have most of the power over video game developers and that game developers are the ones paying and asking for the permissions from Auto Manufacturers.... not the other way around. The Manufacturers are the ones that have all the demands. The game developer just wants to put pixels together to make replicas of real life cars because people want to drive real life cars not made up fake ones. While yes branding and exposure are a big deal, so are considerations about what other manufacturers are in the game, how their cars compare to other cars, what tuning people can do to their cars, how a car looks in a collision, how often a car may roll over, how fast a car can go, every single minute detail and aspect of a car has to be negotiated and agreed to, including rarity, exclusiveness, popularity, etc. etc. etc.
My exclusivity statement regarding the Apollo is based on the fact that they pride themselves on the exclusiveness of the vehicle and that they would only make 10 units. They don't need to market the car. I highly doubt any of the buyers of the cars play this game. Although if they did they are probably wealthy and powerful enough to have just said "put this car in the game, but don't let everyone have it because I want to feel even more Elitist than I already am in real life"
No manufacturer just says "Oh hey put my car in your game for free and don't worry about what type of specs you put on it. It will be good marketing. Go for it."
Porsche 928... rarest car in Forza Horizon 3... Guess what Turn 10 and Porsche agreed to.... A SIX YEAR LICENSING DEAL.... You want to know how much that cost? I bet you would.
It all depends on the car manufacturer. Some WANT to be in games, while others couldn't care less if they were in a game or not (unless the game developer paid them an acceptable amount to use their car in the game). Most everyone has a price. Some game developers will pay ridiculous amounts to have exclusive partnerships with manufacturers so no other game can use their vehicles. There is a lot of give and take when it comes to how certain cars make it into a video game. I can assure you there is A LOT of negotiating and A LOT of demands and A LOT of compromises involved in releasing rights to a product for use in a video game.
How Do Real Cars End up in Video Games and Does it Help the Brand? (Click here to be educated)Edit: redacted statements which could compromise current employment.
Edited by user Wednesday, June 5, 2019 2:24:49 PM(UTC)
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