by Jordan Grainger, Xbox Social Impact Marketing Manager • Apr 22, 2022 @ 12:01am
Today, Team Xbox is excited to celebrate Earth Day. Our mission is to bring the joy and community of gaming to everyone on the planet. We also recognize the impact that gaming has on our environment. Microsoft has set ambitious commitments to significantly reduce the company’s environmental impact and operate as a carbon negative, water positive, and zero waste company by 2030. In support of this, Xbox is also working to reduce its negative environmental impact while continuing to produce the high-quality gaming products and experiences our fans know and love.
Team Xbox is making changes across all stages of the product lifecycle in order to meet our corporate sustainability commitments. You can read more about these efforts and what you can do to help reduce your impact in our recent Xbox Sustainability wire post.
To find more ways you can reduce your impact on the environment while playing in the Xbox ecosystem, check out what you can do in our latest blog post. We also recently launched our all new Xbox Sustainability Hub. We invite the community to visit and stay current with the latest updates from Xbox.
We look forward to celebrating all that Xbox is doing to drive change and make positive impact in sustainable gaming. Here are some of the ways that team Xbox is celebrating and increasing environmental awareness on Earth Day:
Celebrate Earth Day with Forza
Inspired by Xbox’s Earth Day and sustainability visual design, this chameleon-themed livery (with polychromatic rims) adorns the 2015 BMW i8, a hybrid, plug-in electric vehicle. The Earth Day livery is being gifted today to players in Forza Horizon 5 and Forza Horizon 4 . Keep an eye on the Forza Horizon Twitter to see when it’s been delivered to your in-game Message Center.
In Forza Motorsport 7 , players will receive the same car and themed livery, as well as rare Earth Day-themed driver gear, by participating in the “Celebrate Earth Day” Rivals event set on the picturesque rolling hills of Virginia International Raceway. The event ends April 26th.
Xbox Honors Earth Day with a New Gamerpic , Profile Theme, and Avatar Items!
In partnership with the Sustainability team at Xbox, we’re introducing a new gamerpic, profile themes, and avatar items! The gamerpic and profile theme will be available on console and the Xbox PC app. The profile theme and gamerpic will be visible on all platforms (including mobile and Game Bar), but gamers can change the profile theme on the console and the Xbox app on PC. Get your avatar items here.
We invite you to join us on our continued journey and learn more about Xbox’s sustainability efforts at our all-new Sustainability Hub.