Starting error

When I go to launch the game it only tells me I am too early. I pre ordered the standard versjon from the xbox store

Does is also tell you you can See it in the Store, and is there a Play button on the Store page?

I can see it in the store, the play button says I have to wait until 18.9.15. I have tired reinstalling the game too. IT also says in the description it should be released 15.9.15 so why cant I play?