http://www.dualshockers.com/2014/08/19/microsoft-trademarks-forza-hub-probably-preparing-to-open-franchise-wide-stats-service/
“Entertainment services, namely, providing interactive, multiplayer game services for video games, namely, charting progress and accomplishments of users in a series of video games; providing information about video games; providing a web site featuring information in the field of video games; providing a web-based online portal in the field of video games.”
Sounds like the Rockstar Social Club, and maybe a broader version of Forza Rewards?