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The Turn 10 Studios Blog

Introducing: Turn 10's Car of the Week [No.1]

As promised in our Pitpass Report last Friday, we're kicking off a new weekly quick-hit article series called the Turn 10 Car of the Week and I'm pleased to bring you our first entry here on our blogs.

So what's this about a Car of the Week series?

It's pretty straightforward, really. Here at Turn 10, thinking about cars is more than just a job where we get to work on the best racing franchise ever made. Cars, and moreover, the culture that surrounds them, is an essence that courses through our veins. So much so that we often find ourselves in (heated) discussion about cars all around the office -- in hallways, meeting spaces, at our desks, in email threads.

Then it dawned on us: instead of keeping all this car passion (aka geeking out) behind the studio firewall, why don't we take these discussions out to the Forza community at large -- a community filled with gamers and car lovers alike who are buff in their knowledge of all things automotive. It would be a great way to not only engage other car lovers and get their thoughts on some of our favorite cars ever built, but also as a way to educate those who may not know a whole lot about cars and let them know why we love this particular hobby of ours.

Keep in mind, and we're going to be blunt about this, the Car of the Week series should not be seen as a sneak peek into anything Forza-franchise related, including future DLC. This is essentially after-work-hours banter from FM.net contributors, Microsoft car lovers, and even the Turn 10 design team. The whole idea being since we already talk about this stuff, we might as well expose it to the public and get them involved in the geek-out session too.

The articles themselves are going to vary in style (but its short, quick-hit, springboard for discussion format will remain consistent) as we're getting a variety of folks to write them -- including but not limited to, other Microsoft car lovers, FM.net members/contributors/community folks, as well as the occasional chime from our car maniacs here at Turn 10 (design team and otherwise). In other words, if you've got a car you want featured and discussed, we're game to do it. Email your ideas and submissions to forzafb@microsoft.com.

At the end of the day, it's really just about chatting/debating/loving/lusting after them gosh-darned cars that we love so much. Isn't that what really matters? Yes. But those who do get involved with the discussion here in the comments section on our blogs may find themselves gifted with an in-game car or some in-game credits if we like what you wrote (hint hint).

So now that we've dispensed with the introduction, let's get to the point...

 

 
Images courtesy of the almighty Wikipedia.org

Turn 10 Car of the Week: Aston Martin Rapide

By J.Mason

We love cars. Fast cars, sexy cars, muscle cars, small strange Japanese niche cars, we even love the occasional hybrid – and not just because ex-Next President Al Gore says we should. The problem is that most cars are usually a compromise. Choose Speed, Handling, Interior Space, and Good Looks, but you only get to choose three. If only someone built a gorgeous four-door with a serious motor and a well-sorted chassis…

Enter the Aston Martin Rapide.


Photo courtesy of exoticcarsite.com

Unless you have molasses running through your veins, you already know Aston Martin makes beautiful vehicles. From the DB4 GT Zagato to the brand new DBS, sitting in the driver’s seat of any Aston Martin is like freebasing automotive Viagra. I mean, have you SEEN the late 80s V8 Vantage? It’s as if someone took a Ford Mustang Mach 1 and put it in a tuxedo. And then had Penelope Cruz lay across the hood. Dressed in Reddi-Whip.

But back to the Rapide.


Photo courtesy of exoticcarsite.com

Take everything you love about Aston Martin – the curves, the aggressive stance, the rich hand-stitched leather, the throaty growl that’s obnoxiously British – and put it in a package with room for four. Add a 480hp six-liter V12, stolen from the DB9 and pumped with steroids, and a top speed north of 180mph. Don’t forget massive carbon ceramic brakes, standard, to bring you back down from a sub-five second 0-60 sprint. That’s quite a recipe.

And, oh my god, is it sexy.

From a standstill, it’s like a red-hot 50-caliber bullet, fresh out of the barrel. In the world of the Grand Tourer, the Rapide ranks right up there with the Ferrari 575 and Maserati GranTurismo, but throw an extra set of doors in the mix and the game changes. That’s room for you and a buddy, a back seat for golf bags, and enough speed to get back to the office before your boss realizes you’re nine holes down and a six-pack heavier.


Photo courtesy of exoticcarsite.com

Is the Aston Martin Rapide the perfect GT car? Quite possibly, but we’ll reserve judgment for when we can stand one toe-to-toe against the Porsche Panamera in 2009. This could get interesting.

J.Mason is a rogue automotive writer the Turn 10 team found passed out in the bushes just outside of the Karussell on the Nurburgring, surrounded by several crushed Boddingtons cans and a half eaten bag of Bugles.

For more info and pictures of the Aston Martin Rapide, check out this resource.

----

Love it? Hate it? Let's hear your thoughts in the comments section below! 

 

Published Thursday, January 31, 2008 11:22 AM by chespace

Comments

 

toxigene said:

Nice choice! I've always loved the Aston's. The DB4 is up there with the Ferrari 330 on my list. Newly added is the Ferrari one-off P 4/5 and the DBS. This one isn't quite on that level, however it's only a slight notch below. It's definitely on level with the RS4 and new Merc C class.
January 31, 2008 5:38 PM
 

ionactionant said:

Mmmm, four-door Aston saloon... sexy for those of us above 5' 9"...
January 31, 2008 5:57 PM
 

Lupo Della Notte said:

To be honest I never really like Aston Martin's because of the James Bond series. Then the Ford ownership really hit me in the stomach, I had no appreciation for them as a brand at all. Then a car show came by and they had the DBS on show and I was instantly in love. The sexy lines, the luxury mixed with power...it was amazing. So your choice this week is not a bad one. Best feature...the girl in the seat next to you.
January 31, 2008 6:52 PM
 

JjOoNnNnYyBb said:

What a gorgeous car love aston martin and all the work that goes into these bad boys Can I have 1 please lol
January 31, 2008 7:40 PM
 

dc67 said:

480 hp ,not that different then the 2 thats in the game..
January 31, 2008 10:07 PM
 

chespace said:

A car isn't just about how many horses are under the hood, right?

January 31, 2008 10:20 PM
 

willcutta said:

i luv fast 4 doors, a track ready 2 seater is not realistic 4 most people 4 everyday use, but a sleek large fast sedan like this one is a great everyday car
January 31, 2008 11:02 PM
 

Aenyn said:

It is beautiful, yes, but at the same time it's ridiculous.  If they want to make a 4 door car, why not start fresh and make the hottest new touring car to take on the likes of the M3?  This seems like a great new niche for AM to fill, and they certainly have the goods.  I guess that's what happens, though, under private ownership: the company has to work with what they've got.

I guess I am just not a fan of these four-seater supercars because I think it saps the passion and puts the car on par with normal family movers.  I love the DBS (anyone see the Top Gear Review?), I hope I have the money if they ever come out with a street edition of the Vantage GT2 or else I'm going to have to sell my home and live in it.  But if they put that Rapide into production, it would almost ruin the marque for me.  
January 31, 2008 11:19 PM
 

Blitzwing said:

I don't think their style fits the 4 door maybe if their was a bit more bulk up front and less of a nose going on
February 1, 2008 3:36 AM
 

Monkey Magic said:

The Rapide really is an amazing car, extra huge but the Aston Martin style makes it looks sweet under any angle. Certainly not the best car on a track but going from point A to B in this machine must be quite something.

I'm 6.5 but I'm more the Gronholm kind (minus the racing skills ^^), I like hatches with power and mean look, like the new Impreza or the upcoming Lancer Prototype S.
February 1, 2008 8:33 AM
 

Apoc112 said:

Excellent choice!  Love the shout out to the 80's V8 Vantage, btw... one of my favorites of all time!
February 1, 2008 8:45 AM
 

flood222 said:

Hmmm...180mph and 4 doors.  

You can scare the whole family!
February 1, 2008 11:29 AM
 

Anon said:

I don't think having a four-seater in the Aston Martin dilutes the brand anymore than having an SUV in the line up. Would you write off owning a Carrera GT just because Porsche makes the Cayenne?
February 1, 2008 2:06 PM
 

chespace said:

I seem to recall Porsche taking quite a lot of heat when it initially rolled out the Cayenne -- and even to this day, there are those here at Turn 10 who make the fun once in a while. :)

Also, there was a rumor last year that Ferrari was considering adding an SUV to its line-up, wasn't there? Quite a lot of outrage there too.
February 1, 2008 2:32 PM
 

Illbuddha said:

The only reason Aston Martin exists today is so that Bond has new car to drive in every sequel.

SO THERE!
February 1, 2008 3:02 PM
 

chespace said:

Illbuddha said:

The only reason Aston Martin exists today is so that Bond has new car to crash in every sequel.  

Fixed.
February 1, 2008 3:11 PM
 

koreyk said:

This beauty *has* to be seen in person to really understand how sweet it is.

While staying a weekend in Vancouver B.C., I saw one of these parked outside my hotel.  It stayed there the whole weekend, subjected to rain, birds, and envious stares from passerby (myself oh-so-included).  It made me die a little bit each day to see this car not lovingly protected and worshiped as it should be.

In the unlikelky event I ever acquire myself such a machine, you can be sure it will be treated better.  
February 1, 2008 3:18 PM
 

Illbuddha said:

"I say good man, did you buy your Aston Martin with optional defibrillator, what what?"
February 1, 2008 3:18 PM
 

Shant said:

I truly do love this car. Aston Martin has made a truly beautiful sedan, unlike Porsche... There had be an automatic transmission as standard! Which idiot buys an automatic Aton Martin? Lazy geriatrics, that's who, Automatics belong in minivans.
February 1, 2008 6:55 PM
 

Shant said:

Oops, I meant manual transmission as standard! I feel humiliated...
February 1, 2008 7:27 PM
 

dc67 said:

My point is that it looks just like the 2 door with the same horsepower.Not that it is going in the game,but it wouldn't bring anything new to the game.  They seemed to go the opposite of Chrysler.
February 1, 2008 11:40 PM
 

Duffers999 said:

This car is simply astonishing, I've been wacthing for it for a couple of years now since they announced it. It's a great competition for the other super-exoctic saloons like the Maserarti Quattroporte and the upcoming Porsche Panamera (which my have a Carrera GT-derived V10).

In response to wait dc67 said, I don'y think this is about it being in the game or not.
February 2, 2008 6:41 AM
 

SecretAgentXX said:

Truly a winning combination of function and style!  Imagine taking a few friends for a spin in this...A night out on the town would never be the same!  I have always said I would love a sports car, but couldn't justify a 2 seater....now what's my excuse?  hmmm?
February 2, 2008 9:34 AM
 

Paul Keller Boy said:

A real beauty. James Bond would love it :P

Hope it will be a DLC for forza!

Paul K
February 2, 2008 11:12 AM
 

Aenyn said:

Anon said:
"I don't think having a four-seater in the Aston Martin dilutes the brand anymore than having an SUV in the line up. Would you write off owning a Carrera GT just because Porsche makes the Cayenne?"

My point was not about exotic car manufacturers making four-seaters.  It's turning their perfectly good two-seater sports cars into family saloons.  If Aston Martin came out with an SUV, that would be great because it would be a competely different model and it would show that they are exploring different niches.  

If you walked into an Aston Martin dealership looking for a performance-driven sports car, would you want the salesperson to ask you, "Do you want the 2 door or the 4 door DB9?"  That's an option better left for the likes of the Pontiac G6.  

Like I said before, if they want to make a four seater, why not make a new sports sedan to take on the Bimmers and Mercs?  That would show design creativity and an influx of fresh ideas that new ownership typically brings.  A sports sedan in the 40-55k range could bring sales to a greater volume of enthusiasts, which generates that all-so-important cash flow to keep their higher end model R&D going strong.  
February 2, 2008 12:33 PM
 

HTOWNSMUGGLER said:

BMW 328 I is one of my favs. of all time gust wanted to say that. Aenyn you will never see a 4sr Aston for 55k unless its a re-con title.lol or an suv from them that is a new frame from the ground up b/c ford wont take that risk right now they gm,toyota& honda have all cut production for 08 buy 20% or more. now in 5 years its pos.
if they where still a stand alone company maybe. you may see it form Porsche or lambo.
the Panamera is nice, nice
February 2, 2008 1:36 PM
 

Duffers999 said:

Aenyn said: 'If Aston Martin came out with an SUV, that would be great because it '

No. Just no. Look at the Cayenne, Porsche themselves call that the 'Cash Cow'. Leave the 4X4's to Land Rover, Aston should not create one of the stupid, brash SUV's that almost everybody without taste drives today. The whole point of the Rapide is that it is the ultimate saloon. It designed as a 'sports sedan' but a more upmarket one to compete with the Maserati Quattroporte and Porsche Panamera like I said before.

And in response to the "Do you want the 2 door or the 4 door DB9?"
Aston Martin want to extend their market like the Coupe and Saloon M3, M5/M6 combo, Maserati Quattroporte/Grantursimo (which are essentially the same) etc.
February 2, 2008 1:55 PM
 

Jizzy Shizno said:

See thats the thing... why are companies still making V12 motors with the way today's oil prices and gas prices are? i think Aston could make a luxury car with a v6 or even v8 and make a good looking car and not have to put a V12 gas guzzler under the hood... Granted this car isn't for the family from iowa to take a weekend trip in so

However, the car looks good... the 4 doors add about a foot to the car that looks just like the DB9 and Vantage all at the same time...
February 2, 2008 2:16 PM
 

Omega79 said:

I think the car is gourgeous. First of all Aenyn, don't confuse what the Rapide is. It is not just a stretched DB9, anymore than the Panamera will be a 4-door 911, nor is it marketed to be that. Also they have no longer been owned by Ford since the middle of last year I believe. Anyway back on point, I think AM did a great job of balancing their current design cues on a four door coupe, without it looking akward or sedate. I don't think this is a car for someone who needs a compromise either, I have a client that decided to buy a 612 Scaglietti until he can get his hands on his Rapide. I don't think a company with such a history would take a risk with one car that could ruin them, I think this is something their customers (or potentials) have been asking for, and it's nice to see them moving in a positive direction.
February 2, 2008 3:14 PM
 

He Who Plays said:

Personally, I like Aston Martins, and I respect their choice to design a four-doored car. I think it looks amazing, and would love to have one of my own, looking at the awe in everyone's faces as I drive casually by in that high class car.
February 2, 2008 10:22 PM
 

DrIfT mAyHeM said:

nice cars has allot from the vanquish
February 3, 2008 12:00 PM
 

tthunter17 said:

Wicked car looks just like a DB9 and thats only a good thing, now all we need is it in the game.
February 3, 2008 12:07 PM
 

capncrunch789 said:

I would totally have that car if I had a total of about a quarter million dollars that car owns nebs
February 3, 2008 5:55 PM
 

Poncho400 said:

A quick thanks to those who started this. It's hard finding people who talk cars seriously. I'm not a huge buff, but I at least love talking about them.

First off, the car is dead sexy. They've always been. Not only the body style, but the amazing glass-top roof that's perfect for those stary nights, and the interior probably feels like being in...actually I can't describe what it must feel like, as I've never had the chance to be presented with such craftsmanship (if thats the proper word). The closest I've been was a V8 Vantage..and that was a whopping 10 seconds with the doors closed (thank you Heathrow airport).

I don't care that it is 4-door. I think it is a good step towards diversifying their line-up. At least it's not an SUV (not saying the Cayenne is bad, but it's just not Porsche to me). But judging from the pictures, it doesn't look like there's much legroom. Maybe they should try and produce their own Rolls-esque limo?

Oh and on a side note, you say there are four things: speed, handling, interior space, and good looks. Pick three. I'd like to add my own version of that, which I have learned while studying rebuilding classic cars.

There are three things: Reliability, Looks, and Performance. Pick two.

February 4, 2008 12:30 AM
 

DecCyclonus said:

I don't think a four door is that much of a stretch for the Aston Martin brand (pardon the pun). They have always made GT cars, and there is room in that segment for four door cars. It's much less jarring than Porsche, a sports car company, making an SUV and a sedan (both ugly and not becoming of the brand, IMO).

Overall the Rapide is a gorgeous car. They did a very nice job of adapting the current Aston Martin lines to a four door car. I'm not sure how well the fastback roofline will work for them. Every other sedan that tries to get away with that receives complaints about rear seat headroom. I suppose if you have enough money to buy one you have little room to complain about your choice, but that raises the question of just who will buy it. If the headroom is as limited as it looks (compare the height of the rear headrests to the roofline in the side profile shots) then this car won't fit the traditional European ultra-luxury segment where the owner rides in back. It looks to me like a driver's car, so who is the driver that prefers four doors? One with a young family, maybe? There are only four seats, so it had better be a small family too. I suppose if you want to take out your polite society friends, they will be more impressed if they don't have to go through all the contortions to get into the rear of a coupe. Still, if I were going to buy a European GT car, it would be a toy, not a grocery getter. It doesn't need to be practical, and I would stick with two doors. Kudos to Aston Martin for producing another gorgeous car. It will be interesting to see how it fares in the market.
February 4, 2008 8:30 AM
 

Aenyn said:

Duffers, you chopped my sentence and argument off.  I wasn't lobbying for an AM SUV, I was stating that an SUV concept would show consumers/reporters that the company is coming up with new ideas in new niches to expand their market share.  The same would apply for a new sedan concept or a scooter for that matter.  

When I see this car, I start to see the negative aspects of new ownership.  The Rapide says to me, "Ok. We just bought AM, how can we wring the most money out of the current line while investing the least amount into R&D?"  Hence, a stretched DB9 with 30 more horses and some extra weight.  As an accountant, I can see how my fellow bean-counters could have had their hands (and adding machines) in on this.

One can admire them for being innovative with their current line and getting existing platforms to fit into new markets just as easily as one can admonish them for being lazy and stingy.  It is a beautiful car, yes, because the Rapide to me is a man at age 40 looking back to his glory days as a DB9.  

I guess what I'm really lamenting is that the Germans are kind of having their way with the sport/luxury sedan market in the States.  It would be nice to see the British/Prodrive/Egyptian Investment collaborations that is now Aston Martin challenge that market. Hopefully, the Rapide is a step in that direction.
February 4, 2008 1:10 PM
 

WazzuZ28 said:

Wow, this market segment is really heating up.  The CLS AMG/Quattroporte are both successful and the Panamera is due out next year.  BMW is contemplating bringing back the 8-series based on the CS Concept....should be interesting.
February 4, 2008 5:40 PM
 

robyn said:

anybody seen (or driven) an original mini cooper S? Real classic! And the purest form of motorsport. One of those as dlc would be excellent.
February 5, 2008 2:14 AM
 

Racer X said:

Making roomier premium sportcars is just smart business.  For folks that can't (or don't want to) justify having both a luxury sedan and a knife-edge sporty 2 seater, cars like this offer a "practical" way to get both.  If I'm ever in a position to be "needing" a car like this I'll be quite happy.  :)
February 5, 2008 9:14 AM
 

Jay_mk2 said:

very very nice aston
love the glass roof...its about time they made a family size car thats quick
February 6, 2008 10:14 AM
 

LEDZEPFAN said:

Yeah I'm with robyn put the classic mini cooper in the game. Man that would be cool but yeah the new aston looks lush and smart. I personally like the classic astons, the db5 being my favourite..
February 6, 2008 11:35 AM
 

IMADreamer said:

I'd have to say I'm not a big fan of this car although I am of Aston in general.  The glass room doesn't do it for me and neither does the four doors.  I do love that it has the classic Aston front end though and if it's anything like the other Astons it will sound terrific.  
February 6, 2008 3:44 PM
 

deathblade said:

Somebody look at it in this light, yes Aston, Lambo, ect. all those exotics are fun to drive and don't get me wrong I love plenty of exotics, but I have 3 reasons that I only drive them in a game;

1. They are expesive to insure

2. They cost ALOT

3. The first time you get it on the road, you will want to open that puppy up. and then you need extra money to get it out of the impound lot, which brings me to my earlier statment. I love exotics as much as the next guy, and would love to own one ( and if we could do something with the cops I'd be in hog heaven!), but they are more of a sucurity risk then an enjoyable toy.

February 6, 2008 6:02 PM
 

Anon said:

Buzzkill! The question is not, is it practical/affordable/realistic as a daily driver? The question is, when you see it on the road does it make you pull a Chris Tucker from the Friday movies..."DAAAAMMN!!"
February 7, 2008 3:42 PM
 

Squido said:

Congrats to Aston for making something that looks better than the Panamera.

I think this car concept is absolutely crazy.  People who spend $250,000 on car do not need to compromise between sports cars and 4 seaters, no matter what RacerX might think.  For $250,000 (what I've read will be the price for the Rapide, and I'm not sure if thats Euros, Pounds, or Dollars) you could have yourself a nice sports car (R8, ZR1, 911 Turbo, etc) and a nice 4 door sedan (RS4, M5, etc).  

I'm certain that if this car is made, there is someone who will buy it.  As a matter of fact, I think the person who would buy it is a guy or couple living in a townhouse in a very large city where they get 1 and only 1 parking space for a single car.  But that assumes that said guy or gal are always going out with other folk and really need those back seats.  Family car?  I don't buy it.  I'm married and have a kid.  Any woman....no matter how rich, is going to want her child wrapped up in an Escalade or something equivalent.  She certainly isn't going to want the man of the house to have 480 h.p. on tap.

Bottom line:  It's a nice design exercise and one that Aston have delivered on better than Porsche, but I don't think the model will sell.
February 7, 2008 6:52 PM
 

Sparky4prez said:

Although it is an unbelievably beautiful car, i wouldn't fancy one myself. For the price of it, you can get better, and lets face it, if I had an Aston, the last thing i would want is the kids in the back making a mess on the leather seats. Maybe they were aiming for the international diplomat when making this car?
February 8, 2008 1:05 PM
 

Twokutz said:

I've always liked the styling of Aston Martins and as beautiful as I think this car is I would feel sort of uneasy sitting in it with four doors.  You just don't do that sort of thing.  Although I can see the practicality of having four doors it would feel too much like driving my grandmother's luxury sedan for me.  Then again these ramblings would be out the window if I had to opportunity to own one (free of charge that is) =)
February 10, 2008 5:05 PM
 

apache657 said:

oh god what next the aston martin diesel i don't like this car
would be like "Ive got an aston martin" then the other guy would say "but how did your kids get here" Other guy "Oh its a 4 door" "ooohhh" long silence "but it gets good mileage"
February 18, 2008 7:27 AM
 

Ezeco said:

i loveee that carr.  i dont see why peeps dont and they like tht HORRIBLE 4dr porsche.

February 21, 2008 1:52 AM
 

Milagrito52 said:

I love Astons there are probally my faveorite car componay.
March 10, 2008 7:21 PM
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